Categoría: Corporate video production

This smart and trustworthy design could be even more effective with bolder call-to-action buttons. By balancing simplicity and creativity, this site creates an inviting and professional experience that makes potential clients feel right at home. Winter Summer’s website features soft orange and blue tones, along with classic design elements that give it a timeless, artistic feel. The use of a sticky menu, large visuals, and clear content makes it both beautiful and functional, drawing visitors in without overwhelming them. Venture’s design features a vibrant color palette and a dynamic full-screen header that immediately captures interest.

Identify 5-10 prospective companies based on their expertise and rating

See how easy it is to create all the on-brand videos you need—in seconds. To help you begin your corporate video journey, here are a few examples of the types of videos you can make to spark your imagination. Internally, videos make it easy to keep your team informed, whether it’s for updates, training, or celebrating wins. Finally, schedule a meeting with the production company to discuss your project. The conversation should let you know if they can take you on as a client.

PRO TIP: KNOW YOUR START AND END DATE

• Broadly speaking, they’re pre production, production, and post production.
• This stage is also where additional footage (AKA B-roll) can be added.
• PLUS, there are lots of tools out there that make creating corporate videos a breeze.
• Minimalist video ads that quickly convey what your company’s all about can help you raise brand awareness on social media.
• Now that you’ve determined your video goals, gather the resources at your disposal to help you achieve them.
• Carry out detailed research on video production companies you think might be a good fit.
• This stage will allow the key stakeholders to comment, view, and collaborate on their thoughts on the video presented to them.

If you want some inspiration, take a look at NG Production Films’ website. It uses a dark, cinematic look with dramatic visuals and a user-friendly navigation menu. The design feels sophisticated, and the large images showcase their work, making it feel like a film reel coming to life. The crew includes everyone from video producers, sound technicians, camera operators, prop masters, directors, and so on.

Animated Corporate Video

It allowed clients to choose a price point they were comfortable with, breaking down the barriers that had kept high-quality video out of reach for so many. Over time, this approach evolved into robust content packages that worked for brands of all sizes. As video content became more important across all industries, brands rushed to figure out how to get more.

Who is your audience?

Now that you’ve determined your video goals, gather the resources at your disposal to help you achieve them. Utilize materials like job descriptions, the “About Us” page on your website, employee benefits information, and more. It’s likely you have a range of ambitions, but this will help you pinpoint different types of videos that you can be making. If, for example, the goal was to attract new leads, the storyline shouldn’t be focused on your brand or its mission and purpose. You’ll simply be raising awareness, as nothing will inform the audience why they can trust you with their money.

Corporate Video Production: A Guide to Making High-Quality Videos for your Business

A/B test different elements like headlines, thumbnails, and calls-to-action to see what drives the best results, and double down on the tactics that are delivering the highest ROI. The easy way to create stunning videos, add subtitles and grow your audience. Once you’ve got their feedback, refine the video as many times as it takes. Every tweak gets you closer to a final version that everyone’s happy with—and one that delivers the impact you’re aiming for. If you’re working with an agency, they’ll handle all the equipment and setup, saving you time and effort. Learn more powerful tools to easily create personalized outreach, stand out from the crowd, and drive higher conversions (one is for custom video pitches).

Get started writing your corporate video

In this part, the director and crew take notes during filming to evaluate the performance, dialogue delivery, background noise, and camera function. They would mark the best takes for the editor to easily access and use for editing. On the shoot day, it’s crucial to make sure all the equipment required is ready.

Top Social Media Video Production Agency

Now, if you want to spend your entire marketing budget on one high-end video, or invest in expensive cameras and software, be my guest. But if you’d rather create 200% more videos with 95% less budget, then the Storykit method is for you. If you have some in-house video skills, you can opt to create your video internally using professional editing software like Adobe Premiere Pro or Final Cut Pro. This approach gives you a lot of creative freedom, but it requires time, skills, and resources to execute. In today’s fast-paced digital world, where attention spans are short, video content helps you stand out and grab your audience’s attention. Carry out detailed research on video production companies you think might be a good fit.

How to plan a video project

Their client-focused approach ensures businesses get high-quality videos that fit their needs without long production delays. With pre-production all set, it’s time to get those cameras rolling. On the set, the director leads the crew and talent, ensuring each scene is shot according to the storyboard or script. Lighting, audio, and camera settings all need precise adjustment to capture the best possible footage. Training videos aim to educate employees or customers about certain procedures or how to use a specific product.

NG Production Films

They also help in creating a personal connection and can have a clear call to action at the end. Explainer videos are focused, concise, and visually appealing making it seamless for people to understand the product or service that’s being explained. Explainer videos are short marketing videos used to show a product or service in an engaging and concise manner. You can usually find these videos on company websites and product pages. Of course, the last step is the distribution of the video, where it is finally shared with the target audience.

• Some of this will be good — AI-polished audio can rescue poor recording for example.
• They can vary from 15 minutes to a few hours, depending on how big the scene will be.
• That goal could be something like entertaining new hires and showing you’re a cool company to work for.
• Get feedback from test audiences of either colleagues or customers to check what’s landing and what’s not.
• Your options may be limited by who your client is and where and how the video will be used.
• With today’s easy-to-use video marketing tools, it’s never been simpler to encourage your team to use video in their daily work.
• Explore the tools available at Descript and take your corporate video production to the next level.
• Are you aiming to increase brand awareness, drive sales, educate employees, or attract investors?

But reviewing both the production process and the effectiveness of your video will give you a gold mine of insights for making your next video even better. A core component to a successful post-production phase is to show your work early and often. Get feedback from test audiences of either colleagues or customers to check what’s landing and what’s not. If you’re going the DIY route, prioritize high-quality sound over perfect visuals. Audiences might forgive imperfect footage, but unclear audio can lose them completely. Pre-production is where all of the scoping, scripting, planning, budgeting and creative goal setting are done.

The Create Fund: An Interview with Daniel Megías del Pozo

Video case studies are a very effective tool to promote your product or service by showing them your customer success stories. It shows brand personality, and it helps build a personal connection with potential customers. The only downside of event videos is that they’re only relevant to the event they were created for and that you can’t use it again and again.

• It’s impossible to reflect on Lemonlight’s success over the past decade without highlighting the unparalleled role of our team’s creativity and expert dedication to storytelling.
• Yes, we know, video indeed works a lot—especially for businesses.
• From there, think about how your budget interacts with your team’s skills and the project timeline.
• Corporate videos used to be stiff, formal, and packed with jargon—more of a chore to watch than anything else.
• Lighting is another important part of corporate video production.
• Before diving into edits, review all the footage you’ve captured to make sure you have everything you need.
• This trio of brilliant ads, made by our friends at Sandwich for $1000, $10,000 and $100,000, give you a direct sense of where your budget can be best spent.

Curious about the financial aspect of creating a corporate video? Various factors influence the final price, from pre-production to post-production. Keep reading to get a better understanding of what to budget for your project.

A corporate video is an indirect way to connect with customers by promoting a company’s image and its values. Commercial videos focus on driving sales, while corporate videos aim to inform, engage, or inspire people about the organization. It’s true that the production process of a corporate video can be complex and sometimes expensive. However, the results can be very rewarding and their potential return on investment makes them a worthwhile consideration for companies of all sizes. This helps create a sense of connection and transparency,  building trust with external audiences and attracting individuals who resonate with the company’s culture. If you hire a film production company, note that if you request additional final products—the cost will rise accordingly.

What is a Corporate Videographer?

Did you know that with a video, viewers retain 95% of a message compared to just 10% for text ads? Companies use videos to communicate effectively with their audiences, train their employees, and build brand awareness. One of the most traditional ways to create a corporate video is by hiring an external agency. These agencies offer end-to-end production services, handling everything from scriptwriting and filming to editing and final delivery. A great example of their work is the how-to video above, which follows a structured and engaging format often used in corporate training videos. Their ability to simplify complex ideas makes them a strong choice for companies in tech, finance, and education, where breaking down intricate concepts is essential.

High-quality stock images and photos are more than enough for most videos. Capture the essence of conferences, seminars, workshops, or other events. These videos can be used for promotion, documentation, or sharing insights. Usually, there’s a pricing option on these companies’  web pages, but if you can’t find one, contact the production studio to get their quotes.

• They can be dull if not done right and it’s challenging to strike the right balance between giving enough information and not overwhelming the audience.
• Yet that journey enables you to build a skilled team who can take advantage of cheap equipment and AI-supported creative tools to make simple videos in-house.
• Rather than simply listing product features or company facts, find the human story behind your brand and let that guide your narrative.
• They are the ultimate tool for communicating your company’s message and mission to both customers and employees.
• Picture This welcomes visitors with vibrant colors, striking imagery, and a fun yet professional design.
• A commercial video tries to directly affect customers’ choices by suggesting that they purchase a product or service.

The layout feels cutting-edge and tech-forward, with clear, simple navigation that makes it easy for clients to find what they need. A fun and energetic website, with bright yellow accents popping Corporate video production against white and dark backgrounds. The clean fonts and playful design elements make it feel approachable and easy to navigate, grabbing the attention of potential clients right away.

Injecting humor and storytelling can make essential topics memorable and enjoyable. A corporate training video should be engaging, memorable, and informative…something employees would actually want to watch. A good corporate video brief is the foundation of successful video marketing. Use our example template to get things started on the right foot. This video functions as both great social media content to humanize the brand and an excellent recruiting tool for top talent.

But since testimonials are based on individual opinions, it may not reflect the views of all customers. A showreel is a quick video that highlights what a person or company has done in the past. It usually lasts 2-3 minutes only and has clips from different projects they have worked on. This is more like letting shareholders know about your company’s achievements, encouraging them to get involved, and keeping them updated. It’s a clever method to introduce people to your brand and explain what you do in an interesting and visually appealing way. Distribute the videos across platforms or embed them on your website.

This could include PR outreach to secure media coverage, encouraging social shares from employees and customers, or partnering with industry influencers to create and distribute content. From training new employees to telling compelling brand stories, corporate videos can engage, educate, and inspire like no other medium for your business. In this comprehensive guide, we’ll dive into everything you need to know about them, from planning and scripting to distribution and measuring ROI.

Post-production in corporate video creation involves editing and finalizing the footage, adding graphics and animations, and mixing various sounds. Creating high-quality corporate videos that drive real results requires a bit of time and the right tools. These videos typically cover essential topics such as company history, values, key processes, workplace rules, and the tools or software employees will use in their day-to-day tasks. Corporate videos for product promotion are designed to showcase a company’s products or services in a compelling and engaging way.

More elaborate videos involving experienced professionals, high-quality equipment, and post-production editing can run into the tens of thousands of dollars. It’s crucial to set a budget that aligns with your objectives and the quality you aim to achieve. These videos give a glimpse into the life inside your organization. Company culture videos often include interviews with staff, tours of the workplace, and highlights of company events.

Now your entire production is not only digital, but also cloud-based, collaborative, and ready to handle every step in the video production process. By the end of this guide, you’ll know how to create high-quality corporate videos. We also always consider your target audience and the platform on which your video will be distributed. By investing in a quality production team in Prague like us, your company can surely communicate your message and achieve your desired results in no time. In this way, you can keep your costs down while still maintaining the visual aspect and professionalism of your corporate video production. In every corporate video, you would need to have a goal in mind.

When you hire a video production agency, they take care of all these details, sparing you the need to worry. However, if you’re working with an in-house team or a freelancer, they might request you to procure the necessary gear. To make training and onboarding videos, you can use people already in your company. But, for marketing or animated videos, it’s usually better to hire actors and voice-over specialists. During the final stages, visual effects are also added to enhance the overall look of your corporate video. This includes touch-ups to skin tones, altering skylines, and removing any logos that may have appeared in your video.

You know where you need to go, and you can estimate how long it should take to get there using your critical path. This starts with naming the production and setting the date for the completion of your calendar. Also, it helps to know what your end-date will be for the production. This process permits team members to better define the overall scope and objective of the production. Some text could pop more against the dark background, but overall, DHD Films uses strong branding and high-energy visuals to leave a lasting impression.

Knowing when you need to have the script breakdown and a preliminary budget should be the first tasks on the calendar. After you’ve been given the greenlight, it’s time to create a production calendar. If you’re reading this you have gotten the go-ahead for your film or video project, or at least it’s coming soon. Give yourself the last pat on the back you’re going to receive for a while and roll up your sleeves.

Options like the Manfrotto Compact Action start at $154 and offer smooth panning and adjustable heights. Your choice of talent should match the tone and purpose of your video while keeping your audience’s expectations in mind. They also come in different flavors, each designed to meet a specific need. Corporate videos used to be stiff, formal, and packed with jargon—more of a chore to watch than anything else. Get the latest content marketing updates delivered directly to your inbox with our weekly newsletter. These “Deep Dives” are easy to access and provide in-depth analysis on pressing topics.

Before you give every employee the green light to create videos in your company’s name, wait a minute. It’s also worth mentioning that poor video content can do as much harm as good. Corporate video production is an umbrella term for any video made by a company, big or small,  to support its business goals.