The initial partnership between Stake.com and the European Cricket Championship was signed last year, prior to the 2022 event.
The European Cricket Network has confirmed that Stake.com will continue to be one of the official partners of the European Cricket Championship 2023 (ECC).
Branding from Stake.com will be visible during the international TV broadcasting of the event, with an anticipated total viewership of 40 million people per day.
Roger Feiner, European Cricket League CEO, said: “Based on the success of last year, European Cricket is excited to extend the cooperation with Stake.com, one of the most innovative and engaging companies within this sector, also for the European Cricket Championships 2023.
“With this engagement, European Cricket sits alongside other first-class sponsorships of Stake.com such as their partnerships with Premier League team Everton FC, Alfa Romeo F1 Team Stake and UFC.
“Like Stake.com we are innovators and we believe there can be a lot of overlap between our companies when it comes to principles and best practices.”
The ECC will run from 25 September to 20 October 2023 and will feature 31 national teams as they play out the tournament in Costa del Sol, Spain.
Feiner continued: “We are particularly excited about our new evening matches for Stake.com that will be broadcast primetime into the cricket key markets.”
The current reigning champions are the Netherlands XI, who will face off against the six group winners during Championship Week, from 16 to 20 October.
Dominic Rae, Stake.com Sponsorship Manager, said: “We are delighted about securing our partnership with the European Cricket Championship for another year.
“With an increased number of national teams taking part, it promises to be an even better festival of cricket.
“We’re sure the tournament will be another resounding success for all involved.”
In other cricket news,
Fun88 has appointed Dale Steyn as its Brand Ambassador
as part of its third-anniversary celebrations.